2021, The Meeting Industry Continues to Depend on Virtual Events

 The meeting industry is still quite apprehensive of how event trends will be shaping up this year. Some are optimistic, while some still fear a complete in-person scenario. A lot depends upon the success of the vaccines and the behavior of the virus. But the show must go on and one must be prepared to act according to the flow and show enough preparedness to face every situation with innovation. Breaking all challenges and making the most from the given circumstance is how the meeting industry will need to regard the situation in the forthcoming months. Let’s go through some predicted trends in 2021.


There will be a 50/50 balance between hybrid and virtual meetings. These will be largely driven by attendee experience, performance trends of the industry, the meeting destination trend and the meeting planning trend.


How prepared is 2021 for in-person meetings?


Going by how events are being conducted safely it could be predicted that by the second quarter of 2021, there might be an attempt to get back to in-person meetings. However, this would depend on various factors, the first being the success of the vaccine and its performance globally. The vaccine performance is being closely monitored throughout the world, and if things work out well then there still may be hopes of normalcy, with caution. Till then the focus will have to be on the virtual event.

What are the preventives?


Even if the in-person meetings start taking place the policy will be to go touchless and maintain proper health regulations. Event attendees will be provided branded PPE keeping people safe while they attend the meeting.

Would courage be helpful?


Business travel is not going to need much impetus and things will not take much time to set into normalcy once travel restrictions from countries are lifted feels Jack Corgel, Managing Director at CBRE Hotels’ Americas Research. He is confident that people will want to sit in the same room and conduct meetings as before. He feels that the option of home telecommunication may have increased the urge for in-person meetings even greater than before.

Meeting virtually is prudent for now


Also, it is predicted that once the state of normalcy sets in, in a zest to achieve more, some executives may end up overspending. Trying to make up for the lost time may prove to be more futile than fruitful. So, making the most of the present situation with online event management may be more profitable in the long run.


Conclusion


Education will continue to be a top priority and the shift had already begun to flourish virtually even before the pandemic had affected the world. Virtual knowledge sharing and conference notes will always be in demand. New courses for skill up-gradation and workshops will continue to attract. For effective online event management, it is important to have an efficient software system to conduct successful meetings. Upgrade to 5G connections and ensure that they work well. You could check into https://www.evenesis.com/ to find the right solution to your online events.

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